Great Food And Wine

Explosion Coupons

Explosion Coupons

Mobile Coupons for Viral Marketing

My name is Bret Pawlowski and for the past 3 years I have been co-developing a mobile marketing ecosystem in Las Vegas, Nevada. Just a year or so ago many of our customers were a bit apprehensive about mobile offers and most were a bit unsure about how people would interact with mobile coupons and how they would validate the offers from a customers phone or mobile device. Back then it was understandable that these companies had concerns. Although mobile coupons and mobile promotions have been around awhile there was no single place or “platform” for these “merchants” to control and manage their offers. There was no “how to” information to help these businesses make the shift from expensive and distribution heavy printed coupons that typically deliver less than a 1% response rate.

Today it’s a whole new ballgame. Because of massive shifts in consumer adoption rates and an explosion of mobile users on Facebook and Twitter, now very comfortable with using their phones for all types of coupons, text messaging offers and even mobile payments on-the-fly, mobile coupon usage is soaring. Also, technology is now in a place to track the full life cycle of a mobile coupon offer, where it was generated and where it was redeemed. It’s a great time for large brands and also for smaller local businesses that want a very effective and highly productive system for putting mobile coupon offers into the hands of consumers.

As a result of the previously mentioned factors we have started to see another pleasant shift in consumer adoption centering around the way people “Share” mobile coupon offers with their network of friends and family. In our Beta testing we worked with a few high profile accounts in Las Vegas and specifically released mobile coupons across the social landscape and we were amazed with how quickly people acted on the offers and how frequently these consumers either “shared” the offer with their network of peers or “ReTweeted” the offers on Twitter. In our test it was quite evident that a high percentage of the mobile coupon offers we distributed, specifically for social media groups, generated immediate leads, calls, shares, tweets and redemptions. In many cases we are tracking social mobile offers and showing a 12% higher response rate over printed coupons.

For businesses of all types incorporating a solid viral mobile coupon strategy is a fast, affordable and very easy way to generate response and drive consumers to a specific action. Keep in mind that as consumers become more familiar with their smartphones we will see even larger gains in mobile promotion and digital coupon space so now is a good time to start the process. We have posted lots of video and information about the Social / Viral and Mobile Coupon programs that we have been executing on our website at www.BrandsInMotion.com and MobileCoupons.com are offering a FREE trail account  at www.MobileCoupons.com for companies interested in testing and promoting offers to mobile consumers.

About the Author

Bret Pawlowski, Is the CEO and Founder of www.BrandsInMotion.com and is a Social Mobile Marketing Strategist with over 20 years experience helping all types of businesses connect with consumers with emerging technologies. For the past 3 years Bret has been developing, implementing and tracking mobile marketing programs and launching a Mobile Redemption Ecosystem in Las Vegas, NV.

Coupons 201: A Savings Explosion